The brief for updating the image of the Mandarina Duck Agencies asks for an intervention that while integrating to the existing structure should renew the store image. As an answer to this request, Studio X Design Group developed a project that may be intended as a manifesto against a cosmetic design based on patches, avoiding the fragmentation that is so widespread in retail design. Instead, this project aims to create a coherent structure that reflects the brand principles in a plastic and playful while functional totality. >>>